Industry Standard vs. Agency Logics: What You're Actually Getting

Most trade contractors don't shop for a website often enough to know what's normal. Here's what the research on competing agencies actually turned up: $5,000-$15,000+ for a custom build, multi-week timelines built around discovery calls and revision cycles, and structured data (the technical markup that helps you get found and cited by AI answer engines) treated as an optional upsell, if it's mentioned at all.

Price: industry standard is $5,000-$15,000+, often with an ongoing SEO retainer on top. Agency Logics is $1,500-$2,500 flat, no hidden retainer required to see the structured-data work land.

Timeline: industry standard is weeks to months, built around scheduled discovery calls. Agency Logics is 48 hours from purchase, because the information a discovery call collects gets gathered upfront instead.

Structured data and GEO formatting: industry standard treats this as optional or doesn't offer it. Every Agency Logics build includes it from page one, see our process page for what that actually involves.

Systems integration: industry standard typically hands you a website and leaves the CRM and AI tooling as a separate purchase from a separate vendor, if it's mentioned at all. Agency Logics builds the website, CRM, and AI assistant to work as one connected system.

Not because less work goes in. Because the process is built specifically for trade and service businesses instead of re-invented from scratch for every client, the same reason a specialist is often faster than a generalist. The technical depth (structured data, content architecture, connected systems) doesn't get cut to hit the price or the timeline, it's built into the system from the start.