Affordable Rubber Surfacing

The challenge

TPV poured-in-place rubber surfacing is a specialty install, pool decks, playgrounds, athletic courts, outdoor kitchens, that most buyers (homeowners and DFW businesses alike) have never purchased before and don't know how to evaluate. That makes trust and clarity the two things a site absolutely has to deliver, alongside a system that can tell the difference between a homeowner's small patio job and a commercial playground bid.

What we built

• A website built to explain a specialty surfacing category clearly, across both residential and DFW commercial/B2B buyers
• CRM buildout to manage the pipeline from inquiry through quote across every DFW service area covered
• AI Assistant Widget to answer specialty-surfacing questions instantly and qualify residential vs. commercial requests
• Advertising system built for demand generation in a category most people don't think to search for by name

Deliverables

Where it stands

Live and in production on Affordable Rubber Surfacing's own domain. Agency Logics doesn't publish lead or revenue figures for clients without their sign-off, ask us directly if you want to see the real numbers behind a build like this.